AI visibility audit: the GEO audit that scores your site the way AI crawlers read it

What the audit is

The daily measurement tells you where you lose: which questions name a competitor, which sources the engines read, where your own pages never appear. The audit tells you why. It fetches your site the way OAI-SearchBot, PerplexityBot or Googlebot do, without running JavaScript, reads what is actually there, and scores it against six things the engines weigh: whether a page holds a passage an answer can lift, whether the entity is known elsewhere on the web, whether the site shows who is behind it, whether the crawlers that decide citation are allowed in, whether the structured data says what the page says, and whether the business exists on the platforms the engines cite.

The result is one number from 0 to 100, six dimension scores behind it, and a written report. The number is for the trend; the six scores are for the work, because a site can be Good overall and Critical on the one dimension that blocks everything.

The six dimensions and their weights

Published in full, because a score you cannot reproduce is a score you cannot trust. Each dimension is 0 to 100 from the checks listed; the total is the weighted sum.

Weights sum to 100. The technical list names the crawlers that decide whether a site can be cited; the training crawlers (GPTBot, ClaudeBot, Google-Extended) are not scored, because blocking them does not remove a site from AI answers.

How the crawl works

Pages come from the sitemap and from the site's own links, up to 40, with files, login, cart and admin paths skipped. Each page is fetched exactly as listed, UTF-8 and percent encoded, without JavaScript: a page that only renders in the browser scores as the empty document the crawlers see. A 404 is reported as that address not existing; a page that returns 200 and says not found is detected as a soft 404. The homepage response time, https, canonicals and the robots rules per crawler are read on the live host, so a sitemap that points at a staging domain is caught.

Two search calls add what the site cannot show about itself: whether it ranks first for its own name, and which third party sites rank beside it. The measured AI mention rate comes from the daily scans, when the workspace has them.

What the report contains

The narrative is written from the crawl facts only, under the rule that nothing the crawl did not see may be named: no invented pages, no assumed platform. When our servers were refused under a crawler's name, the report says so as one issue to check, never as a verdict.

What a good score is

Read the six scores before the total. A site with strong pages and a robots.txt that blocks PerplexityBot is Good on citability and Critical on technical access, and the technical fix is the one that moves the daily measurement first.

Score only what the crawl saw. Name only pages that exist.

Citeon AI, the audit rule

The audit and the free checker

They answer different questions. The free checker asks three engines your buyers' questions and emails what they answered: where you are named, who is named instead, which sources they used. The audit crawls your site and explains the result. The daily AI visibility tool then measures what each fix changed. On the Optimize plan the audit runs monthly with a PDF each time.